From the desk of Antonio Levell Crawford
Dear Friend and Colleague;
“Insanity is doing the same thing over and over again
and expecting different results.”
-
Albert Einstein
Year after year, thousands of books are published and shipped into the marketplace to be sold. Authors who are inexperience in book marketing fail to reach top sales because they do not have a system in place to help generate profits.
Novice marketers use traditional marketing strategies to reach potential customers. Traditional thinking suggests fame is the only requirement that is needed to sell books.
If you accept this advice as rule, you may walk away with the perception that selling books is a two-step process. Every author who has ever published a book and failed to produce a profit realizes in the end, you need more than fame to sell books; you need a good plan to follow.
Do not waste your time and money on traditional single-handed marketing tactics that no longer produce results.
How would you define your book?
Your book is a product; a written composition that is bound, printed, distributed and sold in the marketplace.
Some authors spend years trying to sell enough books or products to earn a profit. Others stop trying and pack the remaining copies in boxes to store in the garage. We do not want you to store copies of your unsold books in your living room. We want to help you become successful.
Our objective is simple: We will help you sell more books using a systemic approach. Most books will give you only one strategy to help you sell books. In 101 Ways to Generate Top Book Sales we give you what we consider a mega book marketing system called Top Book sales.
Our Top Book sales mega book marketing handbook has multiple systems integrated into one. You receive training, tips, tools and information from a Publisher, an Internet Marketing Expert, a Public Relations Consultant and a Lean Enterprise Consultant.
I know this strategy might seem hard to believe for some, so we enlarged our approach to make marketing and selling easier.
We identified 15 other systems that were designed by rich authors. Some guarantee results or your money back. We encourage you to try their systems also.
Only smart companies will point consumers to another resource. Why? They are not in competition with the marketplace, and they believe in providing value to satisfy their customers.
We want you to become successful in selling your books. So we created our Top Book sales mega book marketing system, guidebook and online workshop just for you.
We are confident, when you read our book, you will be completely satisfied or we will refund your money!
My Partners, Kris Kiler, and Glenda Powell have joined together to help YOU:
Here’s what the e-book has in it for you:
Acknowledgments 7
Introduction 8
Pleading Insanity 9
The Rules of Book Marketing 10
Chapter One: Niche Marketing 13
What is a niche? 14
Become Innovative 15
Overcome Push Marketing 16
Test the Waters before Jumping In 17
Chapter Two: The Importance of Industry Trends 19
Track Industry Trends 19
Chapter Three: Turn Readers into Consumers 21
Chapter Four: The Power of Buzz 25
Turn Ideas into Profits 25
Generating Buzz is Your Responsibility 26
Create Your Own Buzz Power 27
Ten Action Items to Help You Generate Buzz Power Now 28
Something to Buzz About 29
Chapter Five: Build a System that Works 30
Build a System or Process that Works for You. 31
Chapter Six: Learn How to Solve Problems 39
Chapter Seven: Design a Book Marketing Process 43
Planning Activity #1—Write Purpose Statement 45
Planning Activity #2—Create a Reader Profile 46
Planning Activity #3—Identify Your Contribution 48
Planning Activity #4—Develop a Marketing Mix 49
Chapter Eight: Effective Market Planning 53
Background Information 54
Book Summary 55
Market Analysis 55
Market trends 55
Market demographics 56
Media mix strategies 58
Process Improvement 58
Chapter Nine: Marketing Calendar and Action Plan 66
Twelve-Month Marketing Calendar 66
Thirty-Day Action Plan 67
Chapter Ten: 101 Ways to Generate Top Book Sales 83
Ten things to do before the book is printed 83
Online activities 84
Offline activities 85
References 89
Special Bonus Reports 98
Bonus Report #1 Getting on the Bestseller Lists 99
by Dan Poynter
Bonus Report #2 Writing Articles for Publicity 104
by Cheryl Wright
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- Purchase a copy of our new book 101 Ways to Generate Top Book sales.
- Learn simple steps you should take to earn more profits from every sale.
- How to identify your market niche and fill it quickly with quality word-of-mouth advertisement.
- Use Lean and Kaizen principles to win the publishing game and gain a favorable advantage in the marketplace.
Find out how rich authors receive media exposure for their books;
earn thousands of dollars and receive large publishing contracts |
