 Acclaimed internet marketing strategist and design consultant, Kris Kiler, wants to help you use the Internet effectively to get more business. Billions of dollars are spent each year in "scattershot" advertising all over the Internet. This money is often wasted because little to no effort is put into the architecture of a clear and coherent process to sell prospects the advertised product or service. By presenting the fundamentals of a new approach to Internet marketing, Kris introduces you to a simple and practical system that can provide bottom-line results to using the Internet effectively in your marketing strategy. He wants you to be successful.
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Who's reading it?
Marketer's who are conducting email campaigns or using Google AdWords to promote products and services and want to maximize their ROI are reading this book.
This book is not going to solve every problem you have (remember it's only $20) but it will get you up to speed on the things you should start working on today to imrove the results you are getting.
This includes small business owners who wear the marketing hat and log-in to their AdWords account daily. This book will give you something else to do for at least a day or two.
This book can help you if
- you have a single offer (product or service) that you are trying to sell over the Internet.
- you want to build up your email list in order to sell a product or service via email.
- you have an established business and want to create a separate web presence for a single product or service.
- you been in business and want to expand into other markets but might not want to relate the product or service to your current business.
This book uses centuries old success principles integrated with marketing fundamentals to make you a better marketer—which means attracting the right prospects and selling more products and services.
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Who's buzzing?
Patti Serano is the Founder of The Entrepreneur Club. She says...
“How well the masses need this kind of information today. This book is perfect for the person or business that needs to come up to the times.”
No waiting, no delays - You get instant access to this book
24 hours a day - 365 days a year!
Beatriz Zayas is the Director of Valley College Consulting. She says...
"Reading Ready, Aim, Capture! opened my eyes to the ways in which I am not actively seeking my potential clients and the general assumptions that having a general web-page is enough for people to seek information about our services and products. I now realize the importance of landing pages and the role they play in our fast-paced information online. I will definitely encourage all small business owners to learn and educate themselves in ways in which they can use landing pages in their overall marketing effort."
No waiting, no delays - You get instant access to this book
24 hours a day - 365 days a year!
What's inside?
Preface
Chapter 1 What Is a Landing Page?
Why Are Landing Pages Important?
What about Blogging?
I Sell through Amazon.com I Don’t Need a Landing Page
Next Generation Marketing Strategy
Action Item
Chapter 2 Building an Effective Landing
Exploration of the Eight Essential Landing Page Elements
Adapt Your Approach
Action Items
Chapter 3 Focus on Your Prospect
Focus, Focus, Focus
Define and Segment Your Target Prospects
Use Keywords to Match Your Prospects
Do Your Research
Action Items
Chapter 4 Converting Prospects Into Customers
Create Your Conversion Process
Generate Compelling Sales Copy
Use Psychological Triggers
Never Lose Focus
Action Item
Chapter 5 Driving Traffic To Your Landing Page
Search Engine Optmization (SEO)—Organic Search Results
Search Marketing—Pay-Per-Click (PPC)
Social Media Optimization—Generating Backlinks
Email Marketing
Action Items
Glossary
Resources
Books
Article Distribution Services
E-Commerce/Payment Processors
Email Marketing
Marketing Support Information
Outsourcing
Press Release Distribution Services
Search Marketing
Self-Publishing Resources
Stock Photos
About the Author
No waiting, no delays - You get instant access to this book
24 hours a day - 365 days a year!
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